PR5422015There is a need to address the involvement of young people in illegal drug activities, including drug use and distribution. It is imperative that every community must be self-policing and self-reliant against dangerous drugs.

This was stressed by Undersecretary Arturo G. Cacdac, Jr, Director General of the Philippine Drug Enforcement Agency (PDEA), during the formal launching of “Dislike Drugs Campaign”, a joint anti-drug advocacy project between PDEA and the Office of Congressman Jorge “Bolet” Banal, Representative of the 3rd District of Quezon City, held on December 1, 2015 at Quirino High School, Callejon Street, Project 3, Quezon City.

 “It is equally important that the youth themselves are adequately equipped against the lures of dangerous drugs, enough to generate their personal conviction to stay drug-free,” Cacdac said.

The campaign aims to generate anti-drug awareness among communities in the 37 barangays and seven public high schools in the 3rd District of Quezon City, and at the same time, empowering the parents, students, teachers, principals and school administration, barangay workers, officials and Anti-Drug Abuse Councils (ADACs) members.

This joint anti-drug advocacy takes after the popularity of a social networking site “Facebook”, which allows virtual friends to express opinions regarding a status, a post, a picture or a page by clicking the “Like” or “Unlike” button. The campaign, as the title suggests, clearly expresses a negative perception against the use and abuse of illegal drugs, especially among the youth.

During the program, the official “Dislike Drugs” Facebook-page and poster-tarpaulins were presented and turned over to the school principals of the seven public high schools in the 3rd District of Quezon City.

“The campaign endeavors to convince the younger generation to dislike drugs and motivate them into becoming anti-drug ambassadors who shall set as examples for other young people like them and begin a bandwagon of young anti-drug warriors,” Cacdac said.

 “The national campaign against dangerous drugs goes far beyond arresting, prosecuting and convicting offenders of the anti-drug law. Of equal importance is a concerted effort to raise awareness about the harmful effects of illegal drugs on the youth and to a large extent, on society. In this way, we can finally have drug-free homes, drug-free schools and drug-free communities,” the PDEA chief added.

The PDEA Preventive Education and Community Involvement Service (PECIS) under Officer-In-Charge Maria Lourdes Jacosalem and the Office of Congressman Jorge Banal of the 3rd District of Quezon City are the pioneer implementers of the anti-drug advocacy campaign.